Pay What You Want

From Black Friday until Christmas, customers will be able to choose how much they pay for a James Lucy watch!

That's right...it sounds a little mad, but here is the logic:

a fair usage policy applies, in that we ask customers to pay at least £30 for one of our watches (RRP £119.99*), as that will cover all of our costs, and above that is when we turn a profit.

*We use a standard 4x multiple of cost to find our RRP. FYI this is a very standard retail model.

Remember that we give at least 50% of our profits each year to charities, as voted for by our customers, and the rest of the profits are put towards running the company and promoting the products far and wide, in an attempt to grow the business, and thus generate more and more profits for our chosen charities. So, it is up to you how much you would like to pay and help the company grow and generate more money for some great causes.

You can pay in increments of £5. Just choose the watch that you like, put it in your basket, and put in the discount code for the amount you want to pay in the discount code box. For example: use the code PAY30 (if you want to pay £30), PAY70 (to pay £70), PAY105 (to pay £105) etc.

There is no limit on how many watches you can buy, and the code will apply the discount to all the watches in your basket!

Similarly, if you are just looking for one of our beautiful quick-release straps. We ask that you pay at least £5 for these, for the same reasons as above. The same discount code system applies. So use PAY5 or PAY10 etc etc, depending on what you want to pay.

There is no limit on how many straps you can buy either!

Please note, you will need to place orders for extra straps in a separate order, as multiple discount codes cannot be used in one order.

We will endeavour to package multiple orders together however.

So please buy a watch, then vote for the charities that you want us to share our profits with. Simple!

Thanks so much,

Team JL x