The Gaucho Strap
Inspired by the belts worn by Gauchos in Argentina, and now worn casually all over the world, the 'Gaucho Straps' are the very first of their kind to be seen and are unique to James Lucy. Initially available in 3 different colours
James Lucy is attempting to change the way the world thinks about consumerism. One step at a time, it wants to make sure it becomes policy that all companies have to give back to good causes around the world. Starting with watches, James Lucy will introduce a range of popular consumer products, and give 50% of its profits back to international charities, as voted for by its valued customers.