All of our straps can now be made to fit all Apple Watches! Choose your favourtire strap in the 'shop' for more details

The Gaucho Strap - Now also available for all Apple Watches too!

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Social Enterprise

James Lucy is attempting to change the way the world thinks about consumerism. One step at a time, it wants to make sure it becomes policy that all companies have to give back to good causes around the world. Starting with watches, James Lucy will introduce a range of popular consumer products, and give 50% of its profits back to international charities, as voted for by its valued customers.